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Comparative Fees for
Book Interior Illustration
Adult Hardcover Books
Young Adult Books
Major publisher or large distribution Major publisher or large distribution
B/W
COLOR
B/W
COLOR
Spread
$1000 - 2000
$1200 - 3200
 Spread
$400 - 1500
$800 - 2000
Full page
500 - 1500
900 - 2500
 Full page
300 - 750
400 - 1500
Half page
250 - 1000
475 - 1800
 Half page
150 - 400
200 - 1000
Quarter page
150 - 700
375 - 1000
 Quarter page
100 - 375
150 - 500
Spot
100 - 450
200 - 750
 Spot
75 - 300
100 - 400
Small publishers or limited distribution Small publishers or limited distribution
Spread
$750 - 1200
$1000 - 3000
 Spread
$400 - 1000
$500 - 1500
Full page
225 - 700
750 - 1500
 Full page
300 - 500
375 - 1200
Half page
150 - 500
400 - 1000
 Half page
150 - 300
220 - 600
Quarter page
125 - 400
200 - 800
 Quarter page
75 - 125
150 - 250
Spot
100 - 200
150 - 400
 Spot
50 - 150
100 - 150
College Textbooks
Elementary Thru High School Textbooks
Spread
$450 - 1000
$750 - 2000
 Spread
$400 - 1000
$750 - 1500
Full page
400 - 750
500 - 1200
 Full page
300 - 750
400 - 1000
Half page
250 - 500
375 - 1000
 Half page
200 - 450
300 - 600
Quarter page
150 - 250
200 - 375
 Quarter page
100 - 350
100 - 375
Spot
60 - 150
80 - 200
 Spot
60 - 150
80 - 200
Juvenile Workbooks
Spread
$300 - 1200
 $300 - 1750
Full page
200 - 750
300 - 1000
Half page
150 - 500
200 - 600
Quarter page
100 - 350
125 - 400
Spot
50 - 250
50 - 300
Comparative Fees for
Children's Book Illustration
Picture Books
ADVANCE
ROYALTY
ROYALTY EXCALATION
Illustrations only
$3000 - 12000
3 - 6%
6.25%
Illustrations and text
4000 - 15000
5 - 10%
4.5 - 15%
Use Beyond Original Hardcover Edition
ROYALTY
Publisher's direct sales
2.5 - 10% of net sales
Remainder sales
2.5 - 10% of net sales
Canadian sales
3 - 10% of net sales
Publisher's own paperback edition
2.5 - 6% of list price
Subsidiary Rights Sales
Percentage of receipts
25 - 50%
Foreign publisher, translation, or English-language edition
25 - 80% of net sales
First serial, dramatic TV, notion picture
25 - 85%
Domestic reprint, paperback, book club, digest, anthology or serial, merchandising, audiovisual, sound recording
25 - 65% of net sales
  • Based on a 32-page picture book.
  • Royalty percentages are based on the list price of the book.
  • The escalating percentage is the amount to which the royalty increases after a certain number of sales.
  • Low end of these ranges may reflect a split royalty with text author.

Comparative Fees for
Book Jacket Illustration
HARDCOVER
FRONT COVER
WRAPAROUND
PAPERBACK
FRONT COVER
WRAPAROUND
Mass market books
$1500 - 6000
$2000 - 7000
 Mass market books
$1200 - 5000
$2025 - 6000
Trade books Trade books
Major distribution
$1200 - 3000
$2000 - 5000
 Major distribution
1000 - 3000
1500 - 4750
Minor distribution
1000 - 2500
1500 - 4000
 Minor distribution
750 - 2500
1000 - 3000
Mass market books appeal to a large audience and are sold in stores other than major retail book stores. Trade books are mostly hardcover and are sold almost exclusively in retail book stores. Young adult books
1000 - 2500
1200 - 3500
Textbooks 750 - 2200 1000 - 3000

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Graphic Artists Guild Handbook of Pricing and Ethical Guidelines
Graphic Artists Guild Handbook of Pricing and Ethical Guidelines

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