| COLOR GREETING CARDS |
FLAT FEE
|
ADVANCE
|
ROYALTY %
|
| Original design |
$300 - 750
|
$200 - 750
|
4 - 10%
|
| Licensing of character |
-
|
500 - 2000
|
4 - 6%
|
| Pop-up or specialty cards |
1000 - 4000
|
350 - 600
|
5%
|
| COLOR POSTERS | |||
| Original design |
$1500 - 6000
|
$500 - 1500
|
5 - 50%
|
| licensed artwork |
1000 - 5000
|
750 - 1500
|
8 - 14%
|
| COLOR CALENDARS | |||
| 12 illustrations and cover |
$3600 - 14000
|
$1200 - 7000
|
5 - 10%
|
| Advance as percent of projected sales |
10 - 33%
|
5 - 10%
|
|
| DISPLAY/NOVELTY PRODUCTS | |||
| Original design |
$1500 - 2500
|
$700 - 1000
|
3 - 5%
|
| licensed artwork |
1000 - 1500
|
500 - 800
|
5 - 10%
|
| SHOPPING BAGS | |||
| Limited use |
$500 - 3500
|
||
| Extensive use |
5000
|
||
| DOMESTIC PRODUCTS | |||
| Original design |
$700 - 800
|
$500 - 3000
|
5 - 10%
|
| licensed artwork |
1000 - 4000
|
500 - 2000
|
10%
|
| PAPER PRODUCTS | |||
| Original design |
$700 - 3000
|
$500 - 2000
|
5 - 10%
|
| licensed artwork |
500 - 2000
|
300 - 1000
|
6 - 10%
|
| Royalties are based on the wholesale price of item. | |||
|
PER IMAGE
|
ADDITIONAL IMAGES
|
|
| United States |
$3000
|
$3000
|
| Small country |
300 - 1700
|
300 - 1700
|
| United Nations |
1000 - 2000
|
1000 - 2000
|
| Additional fee for sale of original art |
$300 - 2000
|
|
| Additional fee for signing limited numbers of stamp items (panes, sheets, postcards, etc.) to sell as collector's items. |
$1 - 4 per signature
|
|
Buy the book!!!

Graphic Artists Guild Handbook of Pricing and Ethical Guidelines